"Apple Cider Vinegar" tells the story of an influencer who faked cancer and curing it. In an age of health misinformation, we need to talk about it.

Throughout Apple Cider Vinegar, journalists are investigating Belle. One of them, a journalist named Justin (Mark Coles Smith), learns about Belle from his partner Lucy (Tilda Cobham-Hervey), who takes solace in Belle's feed while she’s undergoing breast cancer treatment—and even decides to pause it altogether and try alternative remedies.