Carl Jung is probably the best-known psychologist ... While Jung referred to specific archetypes like the hero or the jester, he also had a name for the feminine and masculine aspects of the ...

Carl Jung, the prominent Swiss psychiatrist ... father, child and the hero’s battle between good and evil. (Think Luke Skywalker in Star Wars.) The archetypes might have a different symbolism ...

Derived from Carl Jung's theories, archetypes such as the Hero, Warrior, Victim, Martyr, and Outlaw are more than cultural constructs; they are integral to the human psyche. Recent ...

Brand archetypes are based on Carl Jung’s theory of a “collective unconscious ... was a critical tool for brand positioning (and Margaret Mark’s book, ‘The Hero and The Outlaw’ was considered ...