Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

John Oliver's main story on Sunday's 'Last Week Tonight' was about Donald Trump's attack on the media, more specifically news ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix ...

The Max rebrand was first unveiled in 2023 as a streaming destination for HBO with a dedicated homepage experience along with Max Originals, Warner Bros. films, the DC universe, the Wizarding ...

In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return to the more recognisable and prestigious 'HBO Max'. The reversal comes ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...