The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

Google updates its Unfair Advantage Policy, clarifying ad slot dominance rules. Here's what it means for advertisers and how ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Online music and podcast platform Spotify (SPOT) has tied up with Google (GOOG) (GOOGL) and Magnite (MGNI) for a programmatic ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

One of the more exciting additions to Google Maps is on the way, and it is a fantastic example of leveraging AI for truly ...

WBD launched OpenPath last week, with the goal of driving demand for its news sites' display inventory. But for now, CTV is ...

Discord’s mobile app will have video ads starting in June, the company announced today. The initial pilot for the video ads, which Discord calls Video Quests on Mobile, will offer advertisers ...

For example, while demographics ... If you’re curious about what Google thinks it knows about you, you can check “My Ad Center.” You can add Detailed Demographics to your Search, Shopping, Display, ...

Booking an ad campaign with social media influencers ... AMT employs a combination of AI models, including OpenAI’s for general use, Google’s Gemini for multimodal (i.e. analyzing creators ...