The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.

Google updates its Unfair Advantage Policy, clarifying ad slot dominance rules. Here's what it means for advertisers and how ...

A new, immersive version of The Wizard of Oz is headed for the Sphere in Las Vegas this summer. Sphere Entertainment said the ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Online music and podcast platform Spotify (SPOT) has tied up with Google (GOOG) (GOOGL) and Magnite (MGNI) for a programmatic ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Affiliate ad hijacking steals your traffic and trust. Learn how to spot it, stop it, and protect your budget with smarter ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.