The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ...

Google updates its Unfair Advantage Policy, clarifying ad slot dominance rules. Here's what it means for advertisers and how ...

Google's Danny Sullivan cautions that you should think carefully if you're undertaking mass content generation ...