Alphabet’s (NASDAQ: GOOGL) Google Cloud Next, scheduled for April 9-11, is another major event where Google is expected to ...
Aravind Srinivas Explains Why He Is Most Bullish On Meta In The AI Era, Says Google Could Be At Risk
The AI revolution could make the fortunes of some companies, while putting others at risk of being disrupted. Aravind ...
Shares of digital advertising giants Alphabet ( GOOG -4.89%) ( GOOGL -4.83%), Meta Platforms ( META -4.22%), and Netflix ( ...
Four years ago, my colleague Jeremy B. Merrill wrote about Google directing people to websites that tricked small business ...
Ovative's testing of Meta's new Omnichannel Ads-which optimize for both online and offline conversions-showed a 39% to 53% increase in store sales compared to business-as-usual campaigns. However, ...
The gloomy sentiment around Reddit Inc. has failed to dissipate after its shares fell 50% from a February high, with volatile ...
Meta is revamping Facebook with the "Friends Tab," prioritizing posts from friends and family over algorithm-driven content.
AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.
In a report released today, Ronald Josey from Citi reiterated a Buy rating on Meta Platforms (META – Research Report). The company’s shares ...
Big Tech is using its power to manipulate our elections and silence dissent. As company giants like Google and Meta consolidate their hold on digital platforms, their influence on the political ...
The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology ...
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...
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