Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum ...

Google in a statement on Tuesday said it “runs a fair first-price auction, no matter where the bid comes from.” ...

Government proposes to abolish Equalisation Levy on online ads from April 1, 2025, benefiting digital advertisers.

Meta's pullback offers a strong buy opportunity with AI potential, international growth, and a reasonable valuation. Read ...

Learn how to optimize Google Ads with Performance Max and enhance your advertising strategy for better results.

The equalisation levy, introduced in 2016 and expanded in 2020, was aimed at taxing large foreign digital companies– such as ...

The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note ...

Zerodha’s Nikhil Kamath grills Perplexity AI’s Aravind Srinivas on the AI race—Google or Meta? His unexpected answer might just change how you see AI’s future.

The Equalisation Levy was introduced by the Finance Act 2016 for online advertisement services, provision for digital ...

Google has published the results of an experiment it conducted to gauge the impact that news content had on its traffic and ad revenue. The public experiment measured the value that content by ...

For those still confused as to why Meta and Mark Zuckerberg suddenly became fans of Donald Trump straight after the U.S. election, this context might help. This week, Meta was among a range of tech ...

The European Union is set to slap Mark Zuckerberg’s Meta with a fine that could stretch as high as $1 billion or more over ...