Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

The last time GoDaddy had a Super Bowl ad spot was eight years ago. The decision to return to the powerful sports platform — which attracted a record 127.7 million viewers when it aired on Feb. 9, ...

Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search ...

In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7 ...

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Texas Tech University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

The University of Johannesburg collaborates with Google on a programme to equip over 100 students with cyber security skills.

Cybercriminals are increasingly adopting cutting-edge technologies, reshaping the landscape of digital threats. But the ...