Online music and podcast platform Spotify (NYSE:SPOT) has tied up with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and Magnite ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

At IAB Playfronts, Roblox (RBLX) reports it is announcing that Rewarded Video ads will be available for brands and agencies to buy ...

Optimize your Google and Microsoft Ads by mastering ad scheduling across time zones. Learn advanced strategies to maximize ...

The thinner display also left more room for the battery—Google probably could have made the phone body thinner and left the ...

Outbound.com's innovative technology simplifies online advertising for businesses of all sizes. By analyzing key website elements ... Instant Ad Creation - Scan your website and automatically generate ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets.

Unlike most Google products—and to borrow a phrase—the Chromecast just works. There's no constantly changing, ad-infested home screen, nor is there a remote to get lost in the couch or burn ...

Search Engine Land » PPC » Google to change how Tag Manager works with Google Ads in April Chat with SearchBot Please note that your conversations will be recorded. Google announced plans to ...

“Some of our customers have reported a 10x or more increase in productivity because we eliminate the tedious, manual work of generating hundreds of ad variations across sizes, formats ...

The DOJ has dropped its earlier requirement for the company to divest its AI investments as well along with the Chrome browser.