GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

Let’s explore the key marketing and design trends shaping 2025—and how your business can take advantage of them.

Global Marketing and Communications is located in downtown Evanston. Our integrated office fosters collaboration and synergy across our teams. We hope to see you soon. Do you have a big news ...

When I looked at the authors' list of what is typically not considered in most marketing mix models, these were the big misses that stood out: The model does not consider customer behavior but is ...

Global Marketing and Communications provides an integrative approach to marketing communications at Northwestern. We use data and insight to develop strategy, translate that into creative solutions, ...

‘InnerGroup’s new Adaptive Marketing Operations model and AI-first approach to offshore content creation is unique,” said Quinn O’Brien, Chief Marketing Officer at Carnegie Learning. “It gives ...