GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

Global Marketing and Communications is located in downtown Evanston. Our integrated office fosters collaboration and synergy across our teams. We hope to see you soon. Do you have a big news ...

Global Marketing and Communications provides an integrative approach to marketing communications at Northwestern. We use data and insight to develop strategy, translate that into creative solutions, ...

When I looked at the authors' list of what is typically not considered in most marketing mix models, these were the big misses that stood out: The model does not consider customer behavior but is ...