Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as Eagles and Chiefs face off.

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years, some all-time classic commercials have aired during the big game,

Super Bowl commercials featured Eugene Levy, Nick Offerman, Jeremy Strong, Billy Crystal, Meg Ryan and Seal ... as a seal!

Here are the seven best 2025 Super Bowl ads you can watch right now: Will you have what she’s having? “When Harry Met Sally” stars Billy Crystal and Meg Ryan reunite at Katz’s Deli for a funny Super Bowl spot with a surprise cameo from Sydney Sweeney.

There'll also be the usual cameos, but companies need more than a famous face to be successful, local ad exec Steve Merino says.

It's cheating a little bit, but there were a trio of ads specifically focused on women playing sports. The best of the bunch was the Nike commercial "So Win" narrated by the rapper Doechii, who just won the best rap album at the Grammys earlier this month.