A communications plan gives focus and structure to the numerous ... goals and objectives for communications. You may learn, for example, that a competitor is entering a market area in which ...

AI is playing a transformative role in video localization. It’s not only impacting the scale at which video content can be ...

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase ...

Google DeepMind's AGI roadmap reveals how AI tools will evolve by 2030. Here's what it might mean for SEO, content creation, ...

Christina Chatfield, founder of Dental Health Spa, on how a wake-up call led her to take a fresh approach to her patient ...

An article by Andrew Baturin, CMO of Tumodo, an online business travel platform  The GCC region provides a corporate ...

Brands remain determined to increase influencer marketing spend, according to a survey from the World Federation of Advertisers. The influencer marketing industry has grown over $22 billion since 2016 ...

How do businesses build trust through transparent digital marketing practices? In the digital age, transparency is key to building consumer trust, particularly in marketing. This article delves into ...

Competition to win the hearts, minds and appetites of guests in the hospitality industry is at an all-time high. With no shortage of delicious, dynamic Restaurant, cafe and bar owners need to think ...

The Association for Communication and Advertising (ACA) has hosted its first-ever AI in Advertising Forum at the WPP Campus in Johannesburg on Thursday, 13 March — bringing together professionals from ...

This effort will be particularly important in fields where UH Hilo shines, like health, environmental and data sciences, Hawaiian studies and sustainable agriculture, according to the plan. Creation ...

To say that we’re in an interesting period in history would be an understatement; global economic and political instability, continued concerns around climate change and social issues, the rise of ...