A communications plan gives focus and structure to the numerous ... goals and objectives for communications. You may learn, for example, that a competitor is entering a market area in which ...

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase ...

Google DeepMind's AGI roadmap reveals how AI tools will evolve by 2030. Here's what it might mean for SEO, content creation, ...

Christina Chatfield, founder of Dental Health Spa, on how a wake-up call led her to take a fresh approach to her patient ...

Brands remain determined to increase influencer marketing spend, according to a survey from the World Federation of Advertisers. The influencer marketing industry has grown over $22 billion since 2016 ...

Terri Daxon is a freelance writer and the owner of Daxon Marketing Communications. She gives her perspective on Brea issues ...

Manufacturers, integrators, economists, consultants and other integration industry stakeholders assess where integrators ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Trump announces 25% tariff on foreign cars, reciprocal tariffs on unfair trade, and new tax deductions to boost U.S.

USPS changes are aimed to cut costs. Will your mail, packages run on time in Ohio? What we know about new delivery standards ...

The study first analyses how social media functions as a crisis communication tool, bypassing geographic and demographic ...