As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

K-VIBE invites experts from various K-culture sectors to share their extraordinary discovery about the Korean culture.

Augmented reality sports apps are reshaping how fans engage with games, offering real-time stats, instant replays, and new in ...

Augmented reality is rapidly changing businesses across domains. Read out article to learn about the latest AR trends, ...

One experiment studied how introducing meat flavors to plant-based 'meatballs' changed the eating experience. By means of XR, a simple olfactory display added a pleasant fragrance to the meal.

A system developed at EPFL uses augmented reality (AR) to help carpenters make extremely precise timber cuts without having ...

The trend and outlook of market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify augmented reality and virtual reality market in ...

Troop READY uses a Microsoft HoloLens 2 augmented reality headset and simulated M4 ... for assessing mTBI recovery in Service Members. For example, doctors use a battery of neurocognitive tests ...

For example, the AR device identifies that the ... "Applying computer vision and augmented reality tools to the manufacturing process can significantly increase the speed and efficiency related ...

In the realm of immersive technologies, Europe stands at the forefront of innovation, driving the rapid expansion of the augmented reality (AR) and virtual reality (VR) market. With a meteoric rise ...

For example, virtual reality headsets enable ... for competition by simulating a real match situation. Similarly, augmented reality glasses can project important data like player movement patterns ...