This can be done using testing capabilities within ad platforms, such as Google’s Ad Variations or Campaign Experiments ... makers in the organization. For example, you can overlay an IT ...

In new ad campaign promoting Ford's U.S. manufacturing footprint, the automaker looks to gain a competitive advantage during the turbulent times.

The fast casual's first national marketing effort since its menu overhaul last year puts the spotlight on the everyday moods and occasions ...

Instead of cramming their entire budget into peak seasons, brands should take a strategic, year-round approach to marketing.

Every marketing dollar spent should spark a call, but when they don't, it's time to reevaluate strategies. And, if an HVAC ...

It’s time for the advertising industry to embrace new technologies and innovation—not regulation and degrowth—to solve its ...

Discover how the compound effect applies to marketing strategies for credit unions and how small actions yield big results.

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase ...

Ford launches a new "From America, For America" ad campaign to highlight ... As part of the campaign, Ford will offer its employee-pricing plan, known as the A Plan, to consumers on most of ...