This can be done using testing capabilities within ad platforms, such as Google’s Ad Variations or Campaign Experiments ... makers in the organization. For example, you can overlay an IT ...

The fast casual's first national marketing effort since its menu overhaul last year puts the spotlight on the everyday moods and occasions ...

Instead of cramming their entire budget into peak seasons, brands should take a strategic, year-round approach to marketing.

It’s time for the advertising industry to embrace new technologies and innovation—not regulation and degrowth—to solve its ...

The Campaign Breakfast Briefing: Talent & Technology 2025 witnessed a room full of marketers, and agency and adtech leaders, ...

Discover how the compound effect applies to marketing strategies for credit unions and how small actions yield big results.

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase ...

StackAdapt’s research shows that half of advertisers leveraging a multi-channel strategy see stronger ROI. Additionally, 60 per cent report that these campaigns meet or exceed KPIs, and 40 per cent ...

A digital billboard erected outside a Jaguar Land Rover dealership in London threatens to renew tensions between the two ...

With school choice as a top issue last year, millions of dollars flowed into the state’s GOP primaries from outside of Texas.

Web scraping is one of the most powerful and transformative technologies available to modern data solutions, unlocking the ability to extract and process, and utilize information from the web like ...

The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.