More specifically, it explores the effects of consumer advertising on potential employees, meaning the employees that a company wishes to attract and recruit. Attracting and keeping employees is ...

The internal marketing concept argues that the organisation's personnel are the first market of any company (George & Gronroos 1989; George 1990), the rationale being that employees are internal ...

Among top companies, e-commerce major Amazon India was pegged as the most ‘attractive employer brand.’ That was credited to the financial health, keeping up with technological developments and ...

Google India, the search engine giant has been named as India’s most ‘attractive employer brand’, according to the Randstad Employer Brand Research 2017. This was followed by Mercedes–Benz ...