Dermaplaning can help your skin look smoother and brighter and we’ve got the expert-approved tips, techniques and products to ...

Using a multipurpose product, apply the same color to your eyelids, cheeks, and lips. This creates a harmonious look that is ...

If you’ve read thus far, the e.l.f. Power Grip deserves a spot in your shopping cart (just tap the button to buy!!). At only ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

A decade ago shopping for makeup was an in and out job. Now it’s as overwhelming as the US cabinet. So many mandates all at once.

A common mistake is choosing a lip liner that is too dark or using it to define a very sharp edge, which can result in an ...

But there’s a difference between blurring primers (AKA pore-minimising primers) and standard ones: “Generally speaking, a ...

The latest to land on my desk is Lanolips' 'Hyaluronic Lip Oil', £10.99, which joins ELF's 'Glow Reviver Lip ... the Gen-Z-led trend of lowkey, natural makeup has increased the popularity of ...

This, in turn, led him to be dubbed the "Happy Face Killer," a label that proved convenient in true crime circles, where names like "The Golden State Killer," "The Night Stalker," and "B.T.K ...

Makeup lovers have shared their fan favourite primer that makes “foundation last all day”. The Illamasqua Hydra Veil Primer gives you glass-like skin and has a unique jelly-like consistency, which ...

We recently published a list of Jim Cramer Put These 10 Stocks Under the Spotlight. In this article, we are going to take a look at where e.l.f. Beauty, Inc. (NYSE:ELF) stands against other stocks ...