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EA CEO Is Eager to Ramp Up Generative AI Use in Game Studios 'As Quickly As Possible'Despite the game industry's mixed feelings about generative AI, EA CEO Andrew Wilson is anxious to apply it wherever he can. In a call with investors on Tuesday, Wilson said he's working to ...
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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEOEA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest ...
and during the company’s conference call Electronic Arts CEO, Andrew Wilson, revealed that the next Battlefield game would be released prior to the end of EA’s fiscal year 2026. For those ...
Kristjansson replaces current interim CEO, Mats Juhl, who resumes his role as CFO. Kristjansson has been working in games for over 20 ... and Star Wars and served at EA in a range of senior ...
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