The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

New and old mascots alike make appearances in the final Game Day spot including: The newly launched Duracell Scientist will make an appearance in Duracell’s first Super Bowl 59 ad from VaynerMedia. We ...

From Ad Age’s count, only four celebrities starring in this year’s Big Game ads are openly part of the LGBTQ+ community: ...

What Happened: NFL media partner Fox Corporation FOX FOXA has the rights to Super Bowl LIX and set its sights on charging $7 ...

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

Sol Badguy from Guilty Gear, despite being rougher, is a recognizable mascot for the franchise and remains a fan favorite. Every big video game franchise needs a mascot, but with the fighting game ...

Among the most recognisable symbols of the team is Swoop, the Eagles' official mascot. Whether hyping up the crowd at Lincoln Financial Field, engaging with fans at events, or entertaining during ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

GRANT FROM THE TACO BELL FOUNDATION. FOUR NEW MEMBERS WERE KNIGHTED INTO THE LOUISVILLE LEAGUE OF MASCOTS THIS MORNING. THE CEREMONY, HELD AT THE SUN VALLEY METRO PARK COMMUNITY CENTER ...

While stars like Patrick Mahomes and Travis Kelce take center stage, one figure has remained a constant presence in Chiefs Kingdom- KC Wolf, the team’s beloved mascot. But before KC Wolf ...

Mascots in horror games can transform from cute to terrifying, like Huggy Wuggy. Amanda the Adventurer brings a dark twist to child-friendly shows, turning interactive and creepy. Five Nights at ...