New and old mascots alike make appearances in the final Game Day spot including: The newly launched Duracell Scientist will make an appearance in Duracell’s first Super Bowl 59 ad from VaynerMedia. We ...

From Ad Age’s count, only four celebrities starring in this year’s Big Game ads are openly part of the LGBTQ+ community: ...

Eric Aaberg chats identity secrecy, pay, celebrity interactions and more in a PEOPLE Exclusive interview about his time as the mascot for the Dallas Cowboys Skyler Caruso is a Writer and Reporter ...

What Happened: NFL media partner Fox Corporation FOX FOXA has the rights to Super Bowl LIX and set its sights on charging $7 ...

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

Sol Badguy from Guilty Gear, despite being rougher, is a recognizable mascot for the franchise and remains a fan favorite. Every big video game franchise needs a mascot, but with the fighting game ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

GRANT FROM THE TACO BELL FOUNDATION. FOUR NEW MEMBERS WERE KNIGHTED INTO THE LOUISVILLE LEAGUE OF MASCOTS THIS MORNING. THE CEREMONY, HELD AT THE SUN VALLEY METRO PARK COMMUNITY CENTER ...

The mascots of Major League Baseball not only energize the stadiums with their antics and enthusiasm, but they have also become beloved symbols of their respective teams. Some of these figures have ...

In the NBA, where spectacular dunks and buzzer-beaters captivate millions, there is another group of performers who steal the show: the mascots. Beyond their acrobatics and antics, they represent the ...

Partly cloudy. Slight chance of a shower during the morning and afternoon. Light winds becoming northeasterly 15 to 25 km/h in the middle of the day. The chance of early morning fog in the west then a ...