Hosted on MSN12d
Taboola strikes deal to sell Microsoft display ads
Taboola struck a deal with Microsoft to sell display ads for MSN.com, Microsoft Outlook, Games and Microsoft's broader Office Suite, Taboola founder and CEO Adam Singolda told Axios. Why it matters: ...
MediaPost26d
The Death Of Display Ads In The US
Meanwhile, general pageviews and impressions will fall, all of which will have a very detrimental impact on display ads. This shift might take more than three additional years, but I do think in ...
Marketing17d
Four Factors That Affect the Viewability of Digital Display Ads
More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...
Marketing14d
Ad Tech Report: Is the Medium Rectangle's Era Over?
One of the major challenges is banner blindness—the tendency of users to ignore display ads altogether, especially when they are accustomed to seeing the same format repeatedly. As users become more ...
Marketing Dive26d
How Walmart Connect is growing the ‘connective tissue’ of retail media
Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...
The Media Online13dOpinion
The death of display ads
Video is going to skyrocket in terms of overall percentage of total web traffic. Meanwhile, general pageviews and impressions ...
Retail Dive25d
How Walmart Connect is growing the ‘connective tissue’ of retail media
Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...