In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

As a result, researchers now speak of a “right-wing comedy complex,” a vast, symbiotic ecosystem that encompasses a wide array of media and alternative news platforms, from X posts and TikToks to ...

Facebook is the most widely used social media platform in Papua New Guinea, with about 1.3 million users, including many small businesses that depend on it for sales.

The officials, who spoke to The Associated Press on condition of anonymity to describe internal deliberations ... Purging posts from X, Facebook and other social media sites is more complicated ...

WASHINGTON (AP) — Every day over the past few weeks, the Pentagon has faced questions from angry lawmakers, local leaders and citizens over the removal of military heroes and historic mentions from ...

BENGALURU, March 21 (Reuters) - The Securities and Exchange Board of India (SEBI) said on Friday intermediaries seeking to publish advertisements on social media to register on such platforms ...

WASHINGTON (AP) — A federal judge on Thursday temporarily blocked Elon Musk ’s Department of Government Efficiency from Social Security Administration systems that hold personal data on ...

Disney, which is staying in business with the NBA even as it sheds some of the games it previously showed, is seen capturing $1.25 billion in annual ad revenue from NBA games, according to Fishman ...

Discord’s mobile app will have video ads starting in June, the company announced today. The initial pilot for the video ads, which Discord calls Video Quests on Mobile, will offer advertisers ...

And the game-changer? “Conversational Ads. These take users straight from a social media ad to a brand’s WhatsApp, where AI agents assist with product discovery, offer personalized ...