Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

Connecting with friends was, of course, Facebook's primary use case as it became the rare social network to hit 1 billion users—not by being acquired by a Big Tech company but based on the strength of ...

Mark Baldwin, the CEO of Baldwin Digital, a web design and digital marketing agency weighs in on the biggest social media ...

The president has watered down some of his trade demands, but that’s created confusion in the markets and has forced his ...

The Meta breakup threat moves into a critical phase on April 14 as the Federal Trade Commission's landmark antitrust trial ...

Marketers, did you enjoy your soy decaf extra skinny macchiato this morning? Your wokeness may be costing you money.

The changes in SEO and search over the last year or so have meant that social media has become an even more important part of an online strategy ... social media with marketing plans.

Viral marketing is an SMM strategy that attempts to trigger the rapid spread of word-of-mouth product information—a very simple and inexpensive way to promote sales. Social media marketing has ...

What is also important is keeping up with trends and strategies to ... Sharing on social media expands reach and audience engagement. Using email marketing fosters immediate viewership.

This has been primarily driven by Meta Platforms apps: Facebook and Instagram. How many social media accounts are there worldwide? The number of social media accounts surpassed five billion in 2023, ...

The European Committee of Social Rights (ECSR) adopted during its 347th session (17-21 March 2025): The decision on admissibility and immediate measures in International Federation for Human Rights ...

For some time now, both Labor and the Liberals have pursued innovative media strategies ... are preaching largely to the converted. With social media being governed by algorithms that serve ...