Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

Connecting with friends was, of course, Facebook's primary use case as it became the rare social network to hit 1 billion users—not by being acquired by a Big Tech company but based on the strength of ...

Compared with just a decade ago, consumers have an unprecedented amount of control over the content they see across all media ... times and earn 75,000 social shares within the first week of its ...

Mark Baldwin, the CEO of Baldwin Digital, a web design and digital marketing agency weighs in on the biggest social media ...

The Meta breakup threat moves into a critical phase on April 14 as the Federal Trade Commission's landmark antitrust trial ...

Marketers, did you enjoy your soy decaf extra skinny macchiato this morning? Your wokeness may be costing you money.

Democrats are revamping their social media strategy and testing new messaging to counter President Donald Trump‘s second-term agenda and his dominance in the news cycle. Out of power throughout ...

The viral 'Prashant' trend, initiated by content creator Ayush, has captured social media, with brands like Swiggy and Britannia cleverly integrating it into their marketing. The trend involves a ...

Viral marketing is an SMM strategy that attempts to trigger the rapid spread of word-of-mouth product information—a very simple and inexpensive way to promote sales. Social media marketing has ...

Whether it’s starting a social media business from home ... This research explores digital marketing and branding, storyfication and cocreation and explores how technology revolutionises the strategy ...