Viral marketing is an SMM strategy that attempts to trigger the rapid spread of word-of-mouth product information—a very simple and inexpensive way to promote sales. Social media marketing has ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

Sentiment Analysis is a branch of Natural Language Processing (NLP) that involves determining the emotional tone or opinion ...

Omar Banihani of the Jordan Tourism Board says the role of tourist boards has evolved from the days of organizing events and ...

A British privacy ruling on Meta’s use of individually aimed advertising could invite many more lawsuits. Social media ...

Social media must be an essential component of your company's marketing strategy because it's crucial for reaching out to customers, gaining valuable insights, and developing your brand. A social ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...

In today's digital age, social media marketing serves as both a profitable platform and a complex puzzle for businesses. However, there's one strategy that unwaveringly stands strong among the rest is ...

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...

In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and ... says it's sending its influencer marketing strategy to the stratosphere.