Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

Connecting with friends was, of course, Facebook's primary use case as it became the rare social network to hit 1 billion users—not by being acquired by a Big Tech company but based on the strength of ...

In a highly anticipated antitrust trial, Meta CEO Mark Zuckerberg took the stand to defend his company against accusations ...

Compared with just a decade ago, consumers have an unprecedented amount of control over the content they see across all media ... times and earn 75,000 social shares within the first week of its ...

The president has watered down some of his trade demands, but that’s created confusion in the markets and has forced his ...

Like all brands, social media platforms rebrand because of a change of ownership, internal corporate changes, market forces, ...