As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

For the sake of an easy example, let’s say a customer needed ... also referred to as Customer Journey Mapping. These include: • Improving Engagement: A better customer journey will naturally ...

Here are four strategies for embracing a customer-centric approach to growth in order to balance acquisition with retention.

In today’s competitive market, customer loyalty is no longer guaranteed. Research shows that 70% of consumers worldwide have ...

This year’s dominating sales trends and technologies build on the growing use of artificial intelligence, which is becoming more impactful in 2025. In addition to AI, sales organizations are enhancing ...

As with most things in marketing, these five growth plays are easier said than done. If leaders are set on pursuing long-term ...

B2B SaaS growth in 2025 is being driven by a fundamental transformation in how software is bought, sold, and experienced.

It’s unique audiences, long purchase paths, and smart data. Learn how these brands can refine their strategy for growth.

Karthik HP is a professional with extensive experience in leading innovation across industries. Across industries and ...