The path of least resistance is always the one your customer will take. And if that path doesn’t lead through your business, ...

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and turn insights into action.

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling ...

Customers find themselves interacting with multiple departments across an organization but typically these individual moments are not combined to provide a complete picture of the journey in order to ...

CEOs and industry leaders emphasized the critical role of customer experience (CX) in business success, highlighting the need ...

The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

Maria Bashkevich, head of marketing at Uplatform, said: “We created this guide to make things clear and actionable for operators who want to take their player journey to the next level. A new ...