Or, better yet, to integrate the customer in the design of an optimal customer journey. It's a methodology called co-design. Once you realize that you've been designing your customer experience all ...

“The power of a design system goes beyond aesthetics—it enhances customer journeys, builds trust, and ultimately drives business growth,” she concluded.

Don’t worry. I can help you better understand the customer journey by using my years of experience in this space to impart some of its most important aspects. So, let’s dig in! The customer ...