Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Bengaluru-based Hypergro.ai uses AI to produce user-generated video advertisements and helps clients improve customer acquisition and brand engagement.

Cuts to the CDC and FDA, experts say, could reverse hugely successful campaigns to cut cigarette smoking rates and curb teen ...

Irwin, the 21-year-old son of late "Crocodile Hunter” Steve Irwin, is the star of a new photo campaign for the Australian underwear company Bonds.

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

From dramatic images of Soldiers leaping from aircraft to footage of troops traversing dense forests or harsh deserts, Army ...

BAFTA and DCM (Digital Cinema Media) have teamed up with award-winning actress Susan Wokoma to create a national cinema advertising campaign that promotes and c ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad ...

The rise of streaming services has ushered in a new era of ad-free entertainment. But the days of uninterrupted viewing may ...

SOCIAL MEDIA IS a powerful tool for eyecare practices. Platforms like Facebook and Instagram help ECPs reach potential ...