Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

In new ad campaign promoting Ford's U.S. manufacturing footprint, the automaker looks to gain a competitive advantage during the turbulent times.

From dramatic images of Soldiers leaping from aircraft to footage of troops traversing dense forests or harsh deserts, Army ...

BAFTA and DCM (Digital Cinema Media) have teamed up with award-winning actress Susan Wokoma to create a national cinema advertising campaign that promotes and c ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad ...

The rise of streaming services has ushered in a new era of ad-free entertainment. But the days of uninterrupted viewing may ...

SOCIAL MEDIA IS a powerful tool for eyecare practices. Platforms like Facebook and Instagram help ECPs reach potential ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

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