In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

Artificial intelligence is revolutionising packaging design, allowing brands to predict consumer reactions and create ...

Amazon CEO Andy Jassy pointed to chips as "the biggest culprit" behind the cost of AI. "Most AI to date has been built on one ...

Entrepreneurial CMO 50 list recognizes fifty chief marketers whose approach to driving growth is charting new paths.

Fresh from the Dominican Republic, newly tanned Microsoft bosses tell B&T that GenAI sadly doesn't respect island time.

Rockstar Games employs a unique marketing strategy centered on silence and anticipation, contrasting with the industry's ...

Every year, cybersecurity watchers tally up the largest data breaches, typically ranked by the billions of records exposed or ...

We chatted with star and producer Noah Wyle to find out what it is about this hospital drama that had us all so rapt.

And, as the name implies, it is a more compelling way to capture interest. The concepts behind a compelling reason to buy can be found in Geoffrey Moore's product development and marketing standard, ...

The left tends to emphasize individual choice on social issues, as with the pro-choice movement, while the right tends to ...