When considering a hair color change, understanding your skin tone can make all the difference. Jenna Ripplinger, owner of 5° North in Bismarck, shared insights on choosing ...

Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

There’s nothing more exciting than aligning your clothes and nails with the season. Autumn and winter usually call for you to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

Clogged pores and congested skin are no match for this Kiehl’s clay mask. As the name suggests, the formula seeps deep into ...

Want to surprise your beloved with exciting gifts on Valentine’s Day? Check out these unique gift ideas that will make your wife or girlfriend go awed.