Deion Sanders received a new deal to keep him in Boulder through the 2029 season. The 5-year, $54 million extension also ...

Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company's campaigns for Nissan, State Farm ...

Texas Tech advertises its school in the Chiefs' Arrowhead Stadium, and Patrick Mahomes' connection has led to more students from the Kansas City area attending his alma mater. Texas Tech athletic ...

Denver, Colorado--(Newsfile Corp ... is hovering around $5 million." Siyata logo Siyata Mobile (NASDAQ: SYTA) Siyata's leap ...

Madness resumes Thursday night with the men’s Sweet 16. There are four games this evening, including top seeds Duke and ...

Members of the 1983 NC State championship basketball team are among dozens of former players who have sued after being left ...

The oversight committee denied a waiver allowing a Colorado-Syracuse scrimmage in another blow for spring football ...

The Texas Tech basketball team closed out its home schedule a no-nonsense 91-75 win over Colorado on Wednesday inside United Supermarkets Arena. The No. 9 Red Raiders improved to 23-7 on the season ...

There is plenty of nostalgia at Black Mountain, New Hampshire's oldest ski area. But it's also something of a tech laboratory these days, thanks to a new owner who hopes to boost efficiency and ...

More than 47,000 fans attended Colorado's 2023 spring game, despite snowy conditions at Folsom Field. But spring games across the U.S. have started to dwindle.

Three University of Northern Colorado athletes who earned All-American honors in their sports this spring will be recognized Friday before a Big Sky Conference softball game against Montana. Hurdler ...