Spending time on social media, whether you are simply scrolling through posts or actively engaging with others, may ...

More than half (56%) of Conversationalists—a new category on Forrester's Social Technographics Ladder—are female; and although they are among the youngest of social media user groups, 70% are age 30+.

which groups online consumers into seven categories of social media participation.* Looking for real, hard data that can help you match social media tools and tactics to your marketing goals? The ...