By following these five interview rules, you can start producing powerful marketing case studies that have a real impact on your bottom line. Michael Saba is a writer, editor, and videographer who ...

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The study, The Long and the Short of It – 10 Years On: Radio’s Enduring Role in Effectiveness, analyzes more than 1,200 marketing case studies from the Institute of Practitioners in ...

This month’s topic is a perennial challenge that most marketers face: how to launch a record in a way that feels fresh and ...