Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

By staying proactive and vigilant, organizations can minimize the risk of falling victim to malvertising and safeguard their ...

However, since November 2023, when Apple stopped advertising on Musk's X, the platform formerly known as Twitter, a lot has ...

Cleveland Clinic says a new ad campaign targeting the health system is "riddled with inaccuracies and lies," WKYC reported Feb. 13. Consumers' Research, a conservative nonprofit, launched a 30-second ...

We do not discriminate or create preferences based on race, gender or any other characteristics,' the Clinic said in response to Consumers' Research's claims.

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

For the first time since 1998, Nike had a Super Bowl ad spot and used it to send a message about women’s sports.

Aldi Ireland has launched a new campaign called “Good Food, Good Mood” to highlight how quality food can help improve people’s moods. The campaign was created by McCann Manchester and plays on the ...

provides further evidence of the value of TV advertising in the media mix, writes Richard Colwell. It is becoming clear that brands need to take into account much more than a simple reach vs. spend ...

targeting and start to shape the campaign overall. For example, if you know you’re targeting 18 year olds then you’re probably going to have more luck with TikTok, brand partnerships, a targeted ...

For example, one of our clients specializing in software sought ... If you want to give Google even more control with Performance Max campaigns, similar to dynamic search ad campaigns, you can allow ...

Journalist with 30 years in news, I've written for CNN, KLAS-TV, WCMH-TV, Newsweek, Mediaite, and RawStory. Author of the award-nominated non-fiction book, "Stealing Sisi's Star," now a serial ...