FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the ...

Some Rogers customers were unable to stream the Oscars live through the CTV app, sparking frustration over new restrictions ...

Prince George’s County faces a massive budget deficit that’s only expected to increase in the coming years. Acting County ...

NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...

Prince George’s County’s interim county executive on Thursday released a budget proposal that included cuts to many agencies ...

Roku is projected to hit $3.02 billion in ad revenue in 2025, with slower gains in 2026 to $3.5 billion - driven by heavy ...

Two weeks ago, we told you about how Telus had lowered the price of its 100GB plan, and now we are seeing even more changes from the company, alongside Rogers as well. Here are the plans from Rogers, ...

The Bank of Canada has cut its policy rate by 25 basis point to 2.75 per cent as a new front is opened in the trade war between the United States and Canada. Overnight, the U.S. began putting 25 ...

PubMatic (NASDAQ: PUBM) held its fourth-quarter and full-year 2024 earnings call on February 27, 2025. The advertising technology company delivered 9% revenue growth for the full year despite ...

AI-driven SPO is reshaping programmatic efficiency, allowing advertisers to eliminate waste, improve transparency, and ...

DOGE cuts at NOAA in the U.S. could have deep implications for Canada's ability to forecast the weather. Paul Hollingsworth ...

A nearly 13% decline spanning 13 trading sessions for the Nasdaq Composite marks an ideal opportunity for investors to pounce ...