CTV offers better targeting and more performance metrics than linear TV, but those differences might be holding it back. The ...

Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level ...

and CTV ad spending is surging. Meanwhile, traditional linear TV—once prized for its broad reach and brand-building power—is on the decline. Four in 10 US agency and marketing professionals said they ...

“Magnite’s unparalleled CTV footprint opens many doors beyond simply having ... “The results of the Jounce study represent the culmination of the years we’ve spent building deep, strategic ...

This morning, she held a dawn vigil at 6.30 am on the site of the former CTV building, now a memorial garden, as a peaceful protest. Julie Abraham lost her mother, Heather Marilyn Meadows ...

But CTV is a canvas fostering strokes of brand ... Television's strength lies in building brand recall and fostering widespread awareness. It excels at introducing brands and concepts to a broad ...

“Magnite’s unparalleled CTV footprint opens many doors beyond ... study represent the culmination of the years we’ve spent building deep, strategic relationships with media owners and ...