Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

A brief teaser video features yellow Lego bricks coming together to form the iconic Pikachu tail. Read more at ...

A page on the Lego website simply states, “Lego Pokémon Coming Soon,” and “Electrify your imagination in 2026 and get ready ...

Lego and The Pokemon Company have formally announced an upcoming partnership, starting in 2026 and teasing Pikachu.

As a part of a multi-year partnership, LEGO Pokemon sets are confirmed and coming in 2026. Learn more about it here.

The winner of The Toy Book’s Overall Pulse of Play Award continued its dominance with record revenue in 2024. The company ...

Pokémon fans will soon be able to catch 'em all — one Lego brick at a time. The Lego Group and The Pokémon Company ...

In anticipation of the NHL hockey game between the visiting and rivaling Calgary Flames and the Toronto Maple Leafs, LEGO ...

Mattel Inc. plans to unveil the company's first brick model set in a matter of weeks, a move seen as a direct step to ...

The Pokémon Company has officially revealed that Pikachu and all its friends will be partnering with LEGO in the near future.

Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the ...