Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

As consumer expectations evolve, brands that embrace tailored packaging strategies can set themselves apart in a crowded ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier.

General Manager Beyron Erby has been the welcoming, smiling face of Metro Ford. But now, Erby has a new title: owner. Erby, 50, who bought a 25% stake in the business in 2010, acquired the rest of the ...

"Bags fly free" was a staple slogan for the airline, which trademarked the phrase in 2012. Members of Southwest's top-tier ...

Tesla owners grapple with brand loyalty as Elon Musk's political alignment with President Trump sparks controversy and ...

As demand continued to recover, Accor's debt/adjusted EBITDA reached 3.9 times in 2022, 2.5 times in 2023, and 2.8 times in 2024. In 2023, Fitch Ratings upgraded Accor's debt to investment-grade.

In today’s competitive market, customized aerosol packaging has become a powerful tool for brands to stand out and create ...

Brand loyalty can hinder finding the best TV. Lesser-known brands may surprise you with their quality. Evaluate a TV's ...