Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

Southwest Airlines' policy changes test brand loyalty—experts discuss the impact on customer trust and business strategy in ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Brand loyalty can hinder finding the best TV. Lesser-known brands may surprise you with their quality. Evaluate a TV's ...

Loyalty and rewards programmes have long been a key strategy for businesses looking to retain customers and deepen consumer ...

The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier. More often than not, they’re not leaning into a brand-led approach, which ...

General Manager Beyron Erby has been the welcoming, smiling face of Metro Ford. But now, Erby has a new title: owner. Erby, 50, who bought a 25% stake in the business in 2010, acquired the rest of the ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

Shoppers are quick to respond to texts from a brand. According to Listrak’s “2025 Beauty & Fashion Benchmark Report,” beauty shoppers are twice as likely to convert after receiving an SMS “cart ...

Newsweek and Statista spotlighted 20 convenience-store chains including Royal Farms, QuickChek, Murphy USA, Wawa and more, on ...