Use the full-color version whenever possible. Use the knockout type version on dark backgrounds or images where the preferred logo lacks contrast. Use the one-color white version on dark backgrounds ...

Our brand guidelines help us tell a cohesive, recognizable brand story across channels, teams and audiences. Together, our brand platform, organizational values and strategic imperatives direct our ...

A successful brand goes beyond universal recognition. When people encounter the University, we want them to know who we are and what we stand for. To ensure we are presenting the University in a ...

For student groups that would like a logo expressing their connection to the University of Colorado Boulder, the university allows student organizations in good standing to receive a set of ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

The UMass Lowell Branding Guide (pdf) has been created to ensure that all official communications ─ publications, stationery, business cards, promotional items, websites, signs and all other documents ...

The primary visual identifier of the University of Helsinki is its flame emblem. The flame emblem is part of the University’s logo. The University’s logo consists of the flame emblem and the logo text ...

Boring brand manuals and design libraries are a dime a dozen, but every so often we come across a brand style guide that looks a million bucks. And Cash App's new brand design portal is on the money.

Western Illinois University's brand showcases our history and brings new initiatives to light that move us forward. Together, we position Western as one community to reach more students who share our ...