Brandspire, founded by Kinga Stabryla, Marketing Strategist for Non-Fiction Authors, reshifts the focus from meaningless clicks into tangible ...

I’ve recently heard some sharp comments from friends about male authors publishing books under female names. The pseudonyms are sometimes gender-neutral, but in genres dominated by women, readers ...

Knightsbridge estate agency Nicolas Van Patrick has acquired the lettings book of renowned agency Aylesford International. This is the third boutique agency NVP has acquired, after purchasing Hobart ...

Meanwhile the term “double booked” is being given a new meaning, as a quarter of adults (25%) will listen to an audio book ...

Luxury train Canyon Spirit is expanding its Rockies to the Red Rocks route to include Salt Lake City, Utah, in 2026. This new train ...

The e-book, Top B2B Branding Trends for 2025: Adapting to a Changing Landscape, examines key shifts in the global B2B sector, from the rapid rise of Chinese industrial brands to the growing ...

Whether you are new to philosophy or already interested in deep ideas, these ten books offer valuable wisdom and are worth adding to your bookshelf. Written as a series of personal reflections, ...

A successful brand goes beyond universal recognition ... must follow the University Marketing and Communications Policy. Adherence to these guidelines helps accurately capture the University's spirit, ...

Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...

About 48% of Tesla's market capitalization was wiped out in a matter of months. The decline came amid sagging sales and concerns about leadership, namely its CEO, Elon Musk. JPMorgan analysts said ...

This training should include brand guidelines, communication strategies, and key messaging. Finally, establish a support system where ambassadors can communicate with your team. This includes regular ...

“I’ve been really blown away by the strength of the STV brand among viewers and advertisers ... STV Studios stable for the BBC. The order book was described as “healthy”, sitting at ...