‘Lovebombing’: Expert says brands aren’t just marketing. They’re priming you to be in a cult
As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...
6 Ways to Turn Your Audience into Loyal Buyers with Community Commerce
This strategy, blending community, shopping and the experience economy, is called community commerce. The good news? 70.4% of brands already have an active community. However, simply having one is not ...
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Building Community Impact: How Social Consciousness Redefines Brand Success
Socially conscious businesses balance profit and impact and a thoughtful approach to CSR can solidify a brand's reputation ...
Community helps drive brand loyalty, according to research
The study shows that while social media marketing activities can directly influence brand loyalty, this influence is most ...
Six Ways to Grow Your Brand Without Losing Your Local Roots
As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...
The era of buying influence is over: community is the new currency for brands
Iris Americas’s Jill Smith, CEO shares the 3Rs of connecting to communities; reach, role and relevance, which she believes ...
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FAT Brands Awards $325,000 to 70 Nonprofit Organizations
Brands Inc., a leading global franchising company that owns restaurant brands including Johnny Rockets, Fatburger, Round Table Pizza, Twin Peaks, Fazoli’s, and 13 other concepts, is pleased to ...