When it comes to clothes, storage matters, and not just for saving space. For example, it’s disheartening to put on a ...

First up, Addison went ahead and recreated one of Britney's most iconic outfits in the video. Namely, the diamanté embellished bra and low-rise jeans Britney wore as part of her ‘Dream Within a Dream’ ...

Kim Kardashian’s SKIMS just dropped the Ultimate Butt Collection. With leggings, shorts, shapewear, and more, these pieces ...

Canadian apparel brand Embrace has created a lineup of maternity and nursing essentials to support women in their postpartum journeys. In a world of bulky, scratchy and decidedly ...

For her first Vogue cover, Carpenter paid homage to Madonna in a bleached blonde curly bob and lingerie-inspired couture. She ...

As somebody that loves to be comfy in what i'm wearing at all times, I decided to give the Spanx Comfort Bra a go, and I can ...

February means not only Valentine's Day but heart health awareness month for women. Our curated selection of hot red gear and ...

Bra shopping is as stressful as buying new jeans. But if you need new bras to accommodate your new size or to upgrade your ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It rained underwear at the music industry's biggest night — and that was even before Charli XCX's climactic number.

Beyoncé, who scored 11 nominations, wowed in head-turning style at the 2025 Grammys. Get all the details on her look.