Over the last several years, advertisements have seemingly begun creeping into nearly every crevice on Amazon. They populate ...

Advertisers are seeking flexible terms with media companies as uncertainty grows from President Donald Trump’s looming ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

California lawmakers are focused on making social media companies more responsible for protecting kids’ safety online, in spite of recent court losses on the issue.

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

It’s not every day that one of the city’s major commercial real estate firms starts paying for billboard ads. But for ...

However, four large ad agencies—WPP, Omnicom, Interpublic Group, and Publicis—have recently agreed on deals, or are in talks, ...